Author Archives: malikam

SNL Skits Launching Brands Into Virality

Saturday Night Live (SNL) is a popular comedy show, in which celebrity hosts join an ensemble of comedic actors often to perform funny sketches. A lot of the time, pop culture references or brands become the brunt of the joke … Continue reading

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Examining Fortnite’s Organic Marketing Success & Their Most Recent Blackout Marketing Stunt

Fortnite skyrocketed into fame over the past few years, dominating Twitch gaming livestreams, Instagram meme accounts, devoted subreddit pages and even working its way on to the dance floors of middle schools through the popular games derived from the games … Continue reading

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