Author Archives: Lauren

Marketing to Mommies

I’ll start off by saying that this post is prompted by my personal experience. I’m currently 6 months pregnant, and, as a result, have had a whole slew of new advertisements, flyers, coupons, come my way. It’s almost unbelievable the … Continue reading

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PuppyMonkeyBaby and the Case for Bad Publicity

“There’s no such thing as bad publicity” is an old adage, but does it ring true? Enter PuppyMonkeyBaby. If you watched the Super Bowl or follow marketing trade publications, you likely saw the ad. In case you did not; however, … Continue reading

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Is Google selling the rope that we plan to hang them with?

Google is currently conducting an online experiment in alternative funding for the internet, which it has called Contributor. The program, which allows website viewers the option to a monthly fee of a few dollars to have ads removed from the … Continue reading

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General Mills knows to walk a fine line with Annie’s

While reading the article on Burt’s Bees (the all-natural maker of lip balms and other skin care products) and how it is now owned by Clorox (best known for being the maker of bleach), I couldn’t help but think of … Continue reading

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A snowman’s secret journey: how John Lewis hopes to melt our hearts in this Christmas

With the coming of Christmas, shopping malls start the war of communication campaign. Tired of mountainous commercials and promotions, John Lewis  draws an extremely different picture of Christmas which creates new understanding on the shopping festival. Recently, John Lewis launched … Continue reading

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How to Tell Your Brand Story

Greatness. It’s just something we made up. Somehow we’ve come to believe that greatness is a gift, reserved for a chosen few. For prodigies. For superstars. And the rest of us can only stand by, watching. You can forget that. Greatness … Continue reading

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