Author Archives: Matthew

In so many marketing campaigns, the use of social media is stressed: engaging target audiences with opportunities to create genuine and authentic content, creating community, communicating with peers, even branded gaming. It reminded me of an Association of National Advertisers … Continue reading →

Riding in a 480 horsepower 2019 Bullitt Mustang doing more than 130 mph around Las Vegas Motor Speedway might not seem like the way a new marketing campaign is introduced, but for the more than 3000 U.S. Ford dealers, it … Continue reading →