Author Archives: Ashley Jiang

YouTube & Videos for Social Good

Last week, YouTube announced its plan to expand its Creators for Change program, an initiative that appoints socially-conscious YouTube influencers as program Ambassadors to combat hate speech, xenophobia, and extremism (Weiss 2017). This program started from last September with 11 … Continue reading

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Trump The Snapchatter: Should Mr. President shut up on social media?

Former President Barack Obama has been lauded for running a very successful election campaign by using Integrated Marketing Communication strategies and effectively tapping the potentials of social media. He was the first president to have a real presence on Twitter, … Continue reading

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