Author Archives: Neil

Read the Label.

With the world pointing us to a greater consciousness, we are consistently urged to “read the label” and to better understand what is in our food, drink and even clothes.  Ingredients can be important in technology too. Ingredient brands are … Continue reading

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Safeway, Just for U and U and U…

This week as I entered my local Safeway to pick up some staples (paper towels, toilet paper, toothpaste, etc.), I was immediately approached by a Safeway associate. The cheerful associate asked if I wanted to join the Safeway rewards program. … Continue reading

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Journey to Brasil through the Marketing Magic of Macy’s

On May 16, Macy’s launched a company-wide marketing campaign paying tribute to one of the hottest countries on earth, Brasil.  The Macy’s tribute, with the tagline “Brasil: A Magical Journey” attempts to capture the essence of the captivating culture and … Continue reading

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