Author Archives: Nagham

Alexa, What is a Voice Marketing Strategy?

“Always think about how to get your audience’s attention” was the first marketing tip that Gary Vaynerchuk, the chairman of VaynerX and CEO of VaynerMedia, shared during the Adobe Imagine 2019 Conference. However, getting your audience attention is becoming more and … Continue reading

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Consumer Research: Truth or Spin?

If the truth is the absence of a spin, then how can we scan for the presence of one? A spin is when facts are altered, manipulated, or hidden to prove a point or push an agenda. However, facts are … Continue reading

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