Author Archives: Nancy

When Art Meets Fashion and Why it Works

Brand partnerships and collaborations are an essential component to successfully marketing your brand. While the obvious collaborators are companies, brands, or influencers within the same industry, unexpected collaborations are sometimes the most successful ones. Alliances allow companies with nothing in … Continue reading

Posted in Uncategorized | 6 Comments

You are What You Wear: How Brand Personality Impacts How Consumers See Themselves

Have you ever thought about how the brands you purchase from are a reflection of you are or, at least, how you want to be perceived? Does wearing lip gloss from Glossier make you feel more chic and trendy? Does … Continue reading

Posted in Uncategorized | 8 Comments