Author Archives: Manfred

How can I miss you when you don’t go away? Digital Advertising in an Ad Blocker age

ADBlock Plus, a cross-platform ad blocking software, fancies itself to be an easy to use addition to the web browser Firefox.  While it was not the only ad blocker on the market, It provided a comprehensive ad blocking service, and … Continue reading

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Sound Familiar? Using sounds and music effects in integrated marketing communication.

  Sure, marketers use every tool that they can to entice their consumers to buy their products.  But many times we are so focused on the visual that we forget just how much our ears dictate what we buy from … Continue reading

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