Author Archives: pietro

YouTube is Pushing Creatives to Reduce Video Advertising Under 6 Seconds

Catching someone’s attention and motivating him to buy your product, or at least searching it online, is already enough difficult in 30 seconds. What if all you had were 6 seconds? That’s what YouTube is challenging advertisers to do. In … Continue reading

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Marketing with Augmented Reality

As more and more virtual reality headsets start flowing into American households, the emergence of augmented reality is one of the biggest stories in technology right now. When I think of AR, I imagine futuristic terminator-like glasses, continually scrolling data … Continue reading

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