Author Archives: Raymond

Video Is The New Text

If you are a big sports fan then you are likely familiar with ESPN and Fox Sports, two of the largest and most dominant sports broadcasting networks in the world. You have probably visited both their websites to check out … Continue reading

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Capturing Brand Image: How Vans and Nike Market Who They Are

Understanding who you are as a brand is one of the most important elements to consider when developing a marketing communication plan. Consider Vans and Nike. Both started out as small-scale operations that now dominate their respective corners of the … Continue reading

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