Author Archives: Stephen Aguayo

Marketing Strategies for Hispanic Millennials

  We all aware how much brands influence the purchasing power Millennials control as the largest generation in the United States. Over the next few years Latinos will account for more than 80% of the growth in the population of … Continue reading

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California’s Drought: Turn it off Marketing Campaign

California has a long tradition of conflict over water conservation. But after fifteen years of battle with the drought across the region, it can no longer be a conflict but a crisis. Governor Brown has declared a statewide drought emergency … Continue reading

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Salad Dressing Just Got Steamy

Salad dressing just got steamy, sexy and sensual. Last week, Kraft introduced their new “Let’s Get Zesty” ad campaign for it’s Italian dressing. It features a hot guy cooking over an outdoor grill and it’s full of sexual innuendos, take … Continue reading

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“Oh Lord, Won’t You Buy Me a Mercedes-Benz?”

I’ve always loved Mercedes-Benz, but always found their amazing cars incredibly pricey and aimed towards people with means – O.k. upper middle class. Weeks ago, while I was watching the Superbowl, Mercedes Benz kicked off the company’s advertising campaign to … Continue reading

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