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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Author Archives: Sarah
Airbnb’s Successfully Charming PR Stunt
Creative stunts have been deemed as a high-risk, high-reward feats. Marketing or PR stunts have the potential to make or break a company’s image and reputation. If executed correctly, the stunt could shoot the company’s brand into reshare trending heaven, but … Continue reading
Posted in Uncategorized
8 Comments
Diversity is Making a Breakthrough in Advertisement…Finally!
Why has it taken large companies over 30 years to begin to reflect our society’s current state in their advertising campaigns? America is supposedly the melting pot of cultures, yet until the past two years, advertisements have failed to acknowledge how … Continue reading
Posted in Uncategorized
7 Comments
Social media is positioned for the most part to make brands feel as though it’s a free way to communicate with people. And the fact remains that social media is still free to use; however, it’s starting to and … Continue reading
What is a gimmick?
With global markets being saturated with a variety of different companies producing the same products, companies are finding solutions to make themselves stand out, with extra features, creative marketing strategies, and funky designs. Are they just gimmicks, or are these … Continue reading
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1 Comment
Microsoft’s Kinect: Did it “Kinect” to you?
Since the first launch of the Nintendo Wii, the video games industry has continued to investigate and develop the world of motion-sensor games, causing a new era in the world of video game and players. No longer are games targeted … Continue reading
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1 Comment