Author Archives: Shermaine

Advertising in Hong Kong: Step, Bubble and Soup?

Tactics applied for advertisements that are rolled out for the Hong Kong market can be identified as domestic marketing (Risko & Wiwczaroski, 2014). Domestic marketing is defined as marketing communication activities that are conducted in only one country (Risko & … Continue reading

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Table Tennis Athletes: Advertising Beyond Public Diplomacy

What do these two pictures have in common? Table tennis and Ai-chan, right! So the question you probably have now is… WHY TABLE TENNIS? Table tennis is one the fastest racquet sports in the world and the response time towards … Continue reading

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