Author Archives: Samantha

The self destructive marketing strategy of Donald Trump

It’s been talked about again and again in the news, on popular radio stations, and made fun of countless times on the internet.  I’m talking about none other than Donald Trump, the former business mogul and presidential candidate whose know-it-all demeanor continues … Continue reading

Posted in Uncategorized | 10 Comments

Celebrity + Popular Brand = Success?

Celebrities and popular brands go together like peanut butter and jelly.  Well, sort of.  How about this modified statement: celebrities and popular brands go together like peanut butter and jelly after the research showing why they should go together in … Continue reading

Posted in Uncategorized | 2 Comments

Smooth move Samsung

I love the Oscars. I love Ellen DeGeneres. So I was in heaven Sunday night watching her host the Oscars on ABC. The glitz, the glamour, the tweeting! I couldn’t wait to log in to my Twitter account and help … Continue reading

Posted in Uncategorized | 13 Comments

Play and win! The next generation of Mobile gaming ads

Mobile ads are fast becoming the next big thing in social media marketing with Google and Apple claiming its share of the pie with Apple’s iAd and Google’s AdMob.  Moving one step up, and to leverage off the boom of … Continue reading

Posted in Uncategorized | 4 Comments

Augmented Reality has become a Reality in Marketing

What was once a far-off idea that existed only in the fantastic worlds of sci-fi classics such as Star Trek, Star Wars and the like, is now a reality and used to push marketing promotions among the young and tech-savvy … Continue reading

Posted in Uncategorized | 8 Comments