Author Archives: Jessica

On the heels of the new #barbie: Using #bodypositive campaigns to reach young female consumers

#tobecontinued #parttwo in my series, #bodyimage #selfesteem #women #girls #thedollevolves Recap: Girls & their Barbies In my last blog post I referenced some research done by Dittmar, Halliwell, & Ive that brought to light perhaps what most of us have … Continue reading

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A long time coming: #Curvy #Barbie is changing the game for #girls and #women everywhere

#bodypositive #selfesteem #acceptance #TheDollEvolves Mattel announced just last week the release of 3 new Barbies: Tall, Petite, and Curvy. While the doll has undergone small changes over the years, this by far represents Barbie’s most drastic and important change to … Continue reading

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#AlexFromTarget: Brilliant Marketing Launch Pad, or a Dangerous Idea?

Alex Lee, a teenager from Texas, became a worldwide celebrity literally overnight when a picture of him was posted onto Twitter and went viral (Heine, 2014). The picture was posted by a teenage girl and showed Alex working at his … Continue reading

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Campbell Soup at your Doorstep

Marketing has evolved since the days when the neighborhood milkman would drop off a few bottles of milk on every doorstep, but with the new announcement from Campbell Soup, it looks as though the milkman is making a comeback. The packaged … Continue reading

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What do companies do when consumers are #notbuyingit?

It’s all about leveraging the power of consumer engagement, right? From the opening pages of Brand Media Strategy to the Effie Award-winning Old Spice campaign to our evaluations of the integration of respective brands, 541 has focused significantly on engaging … Continue reading

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Whose side are we on?

The music fades up. Her words–“We wait. We hope. We pray. Until you’re home again.”–appear on the screen. And then we hear the iconic voice of Oprah Winfrey: “There will be a seat left open. A light left on. A … Continue reading

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