Author Archives: Gabriela

After reading the book Jab, Jab, Jab, Right Hook, from Gary Vaynerchuk (2013), I’ve giving a lot of thought on how Social media’s been changing the world in many aspects. Coincidentally, I came across an article published by The Economist … Continue reading →

Throughout several decades, hundreds of researchers have dedicated their resources into understanding the human brain, and its connection to marketing, purchase behavior, and product success. With the advent of the internet, marketing professionals had to learn how to shift focus, … Continue reading →