Author Archives: Tedria

How do we consume digital media?

With today’s technological advancements, media can be digitally consumed in so many ways – through apps, online, etc. Each year, Reuter’s Institute releases a report that studies the way individuals consume media on a daily basis. Through their research and … Continue reading

Posted in Uncategorized | 3 Comments

This means WAR! Mass Media vs. Social Media

Television, radio and print have been the voice of all communication for years, but has social media become the new outlet to obtain information? With approximately 83% of companies obtaining some force of a social media account, it is safe … Continue reading

Posted in Uncategorized | 1 Comment

Today’s Apple — A Fusion of Fashion, Luxury and Technology

Just a couple days ago, tech giant Apple announced its new hire — Angela Ahrendts, the former CEO of British high-fashion brand Burberry. As she takes over the important, but long vacant role of Apple’s new retail chief next year, she will … Continue reading

Posted in Uncategorized | 2 Comments

Victoria’s Secret PINK and Its Ethics Challenge

In a recent talk with a lady who has been in the Marketing business for over two decades, I asked her what she thinks about ethics and how she, as a marketer, would react when positioned in dilemmas. I simply … Continue reading

Posted in Uncategorized | 2 Comments