Author Archives: Tedria

With today’s technological advancements, media can be digitally consumed in so many ways – through apps, online, etc. Each year, Reuter’s Institute releases a report that studies the way individuals consume media on a daily basis. Through their research and … Continue reading →

Television, radio and print have been the voice of all communication for years, but has social media become the new outlet to obtain information? With approximately 83% of companies obtaining some force of a social media account, it is safe … Continue reading →

Just a couple days ago, tech giant Apple announced its new hire — Angela Ahrendts, the former CEO of British high-fashion brand Burberry. As she takes over the important, but long vacant role of Apple’s new retail chief next year, she will … Continue reading →

In a recent talk with a lady who has been in the Marketing business for over two decades, I asked her what she thinks about ethics and how she, as a marketer, would react when positioned in dilemmas. I simply … Continue reading →