Author Archives: Mitchell

  I recently took a flight to New York on a Delta Airlines flight.  Having become more keenly aware of brands and their marketing efforts, I was surprised to notice the total integration of marketing the Delta brand directed at … Continue reading →

While eating lunch the other day with my two millennial children, the conversation turned to advertising.  My son complained about being forced to watch a six second ad every time he wanted to look at anything. “So you don’t like … Continue reading →