Author Archives: Travis

Using Fear to Sell

In about three months total time, COVID-19 has changed the world. It has changed how we interact, it has changed how we think about being prepared, and many businesses are now starting to use this “change” to appeal to the … Continue reading

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Help Wanted: Public School Brand Manager

When you think of branding, you don’t think of public education. The problem neither does public schools and their leaders. According to enrollment figures from the California Department of Education, public schools in California have been experiencing declining enrollment since … Continue reading

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