Author Archives: Victoria

Hip-Hop Culture has made it’s way into the mainstream. With Hip-Hop artists topping the Billboard Hot 100, hip-hop artists are gaining mainstream success and attention. Advertisers are listening and capitalizing on that appeal. The number 1 song this week is … Continue reading →

Social media is allowing brands to get immediate information about what is grabbing the attention of consumers. This information is allowing brands to stay current and helps brand better target their preferred audience. With the women leading as main purchasers … Continue reading →