Author Archives: Alexis

Influencer marketing in a pandemic

We’ve all written about them, if not commented on someone’s blog post about them, if not seen them on our own Instagram or YouTube feeds. Influencers are everywhere and an essential part of modern marketing strategies. In light of the … Continue reading

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Sephora’s High Beauty Standards

My coworker keeps a bottle at her desk. My friend’s roommate has a gummy every day. I went shopping and an array of infused lotions were on display at the checkout counter. It seems inescapable these days. CBD oil is … Continue reading

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