Author Archives: Brittany

We’re rascals, scoundrels, villains, and knaves. Yo ho, yo ho! No, I’m not talking about pirates; I’m talking about digital marketing and sales departments all across the country. In the open waters of list building, cold emailing, and digital ad … Continue reading →

Gone are the days when B2B marketing is just trade shows, price sheets, and a company brochure. Content marketing has become common practice in the B2B space, but now B2B marketers face a new challenge: audiences are getting harder to … Continue reading →

Shout it from the rooftops, the funnel is dead! At least, that’s what inbound marketing folks have been telling us for the past several years. Each time the funnel nearly-dies, some suspiciously similar shaped diagram clambers to take its place. … Continue reading →