Author Archives: xuehaiji

Now this semester has only three weeks to go. I believe everyone has already started their stressful and sweet Christmas gifts shopping . John Lewis is a chain of upscale department stores operating throughout Great Britain. The John Lewis Christmas … Continue reading →

Nowadays, companies are not satisfied with only one single marketing strategy or using only one medium. In the digital age, who will still pay attention to the billboard?  People who are waiting buses? No, they will only listen to the … Continue reading →

Smart watches are coming. Just as Apple made the original iPhone a fashion accessory, they may create a new market for the next must-have possession. Currently, four manufacturers are rumored to be creating smart watches: Apple, Samsung, LG, and Google. … Continue reading →

Twitter, Facebook, Pinterest, Google+ are tools that nearly all organizations should be using at some level to share their message with current and potential clients. Each tool has its uses, and not all are appropriate or worthwhile for every organization … Continue reading →