Author Archives: Yunhee

Unleashing Engagement Through Buzzworthy Content

Have you seen the new Always “Like a Girl” campaign? Well, you should. It’s a great example of how smart integration is achieved and as a result, unleashes buzz and engagement. It sort of reminds me of Dove’s Real Beauty campaign … Continue reading

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Developing an Integrated Team

As communications manager, I’m always looking for ways and to amplify the reach of our campaigns and to optimize engagement both internally and externally. I don’t have a big team but we can be pretty scrappy and I’ve managed to … Continue reading

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To Stream or Not to Stream?

There are a whole host of new technologies that are enabling brands to engage with consumers in new and exciting ways. Meerkat, Periscope, Instagram and Snapchat are just some of the apps that enable brands to engage more intimately with … Continue reading

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Quicken Loans Masters the Shake ‘n’ Bake Move of this Year’s March Madness Tourney

While you may not have a shot at the billion dollar bracket, Quicken Loans is getting a steal  You have probably have heard a little something about March Madness. With Selection Sunday in full swing, the countdown to the tipoff … Continue reading

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Video games, the next venue of advertising

In an age of information overload and overexposure, advertisers are constantly trying to find ways to connect and reach out to its target consumers. The accessibility and volume of information available to the general public allow advertisers to flood consumers … Continue reading

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Group Buying Systems on the Rise

On January 21st, Google announced that it is preparing to launch Google Offers, a competitor to group-buying giant Groupon1. A few months earlier, Google tried to buy Groupon for more than 5 billion dollars. Groupon rejected Google’s offer and is … Continue reading

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