Author Archives: LU ZHANG

Sainsbury’s: Christmas is for sharing

This is an real story of war. This is a sharing spirt of Christmas. On No.12, Sainsbury’s has launched it’s new advertisement for 2014 Christmas. Only in two weeks it has been viewed more than 12 million times on Youtube. … Continue reading

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Evian: Real Time Marketing Empowered by Social Media

It’s gonna be really hot out there in summer. And Evian is trying to help! With the new real time marketing campaign on handing out free bottles of water, Evian has successfully built a brand buzz via social media channel.  And … Continue reading

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Crystal ball: consumers, not actors, will soon be promoting brands

Look around you, it’s everywhere. User-generated content (UGC) is one of the most effective ways marketers can engage consumers with their brands. Whether staged or real, genuine or for monetary benefits, there is a common thread: brands utilize user videos … Continue reading

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Marketing forever changing: good luck marketers

We’ve all heard the cliché: the arrival of the internet changed marketing forever. But perhaps more correctly, the internet has made it so marketing is forever changing. Some brands like Nike and Apple have embraced this paradigm wholeheartedly, evolving every … Continue reading

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