Since we are learning about branding and organizational names, I thought this would be an appropriate topic of discussion. While this controversy is nothing new, it has been thrust into the spotlight. Owner Daniel Snyder insisted that he would never change the team name and that it was a name of honor and respect (“Daniel Snyder defends ‘Redskins'”, 2014). About 50 Senators led by Senator Maria Cantwell (D-Wash) announced the plan to revoke NFL’s tax-exempt status in order to put pressure on the league to change the Washington team name (Levine, 2014).
Recently, the Daily Show aired a controversial clip interviewing both team fans and Native Americans on their opinions of the show seen here.
What images are conjured with the name “Redskins”? Do you find it offensive? Should the team change their name? Will it affect fans and the brand of the franchise?
6 Responses to Brand Names….The NFL doesn’t catch a break!