Category Archives: Uncategorized

After Beyoncé’s Netflix Series “Homecoming,” Adidas released an announcement last April with Queen Bey. The multi-layered deal with Ivy Park spread across every social media platform within minutes. Adidas partnership opened doors to rebrand Ivy Park as Beyoncé co-designed a … Continue reading →

Amazon recently introduced a new marketplace for influencers to take part in. What first began as the Amazon Associate Program, has now developed into a new integrated platform for influencers who have a steady following on social media platforms. The … Continue reading →

Amazon has taken the world by storm since launching as a textbook company over 20 years ago.  Amazon has continuously expanded its business by entering into new markets and/or acquiring potential competitors in emerging market areas.  This business model has … Continue reading →

Microsoft announced this month that it’s going carbon negative – one-upping the green initiatives of its competitors and other leading global brands, and positioning it anew as visionary, socially responsible brand. A step further than carbon neutral, which generally means … Continue reading →

This month, social media giant Facebook has very discreetly made their users aware that they can now control an advertiser’s ability to show ads to them through a Custom Audience list. On a January 9th post made via their corporate … Continue reading →

TikTok, a video-sharing social platform, has now become the de facto social media app for teenagers. Unlike other famous apps such as SnapChat, Instagram and Vine that initially captured the Western market successfully before taking the rest of the world … Continue reading →

Celebrities are now used in advertising formats to bring awareness instead of promoting a brand. Is it possible to open your phone or watch your favorite show without seeing a celebrity endorsing a product? We are less than a month … Continue reading →

Coca-Cola and its logos If you take a closer look at the picture above, probably you’ve found something different between this logo and the iconic one: the streamer under the letter “C” turned into a tongue! In early July, Coca-Cola … Continue reading →

“Our youth is in the sheets we slept naked.” When the Chinese single’s day was approaching, my attention was drawn to the advertisement that DAPU launched on October 27. This Chinese bedding brand posted a 2 minutes video with the … Continue reading →