Tag Archives: Disney

Film Marketing During COVID-19

Arts and entertainment, like most fields, have been devastated by the COVID-19 pandemic.  Theatrical film releases have mostly come to a standstill in the US, resulting in AMC, the largest cinema chain in America, tinkering on pursuing bankruptcy protection (Whitten, 2020).  … Continue reading

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Subscription-based Disney+ ad free, but for how long?

When I received an email from Verizon Wireless offering me one free year of Disney+ I immediately signed up! The chance to enjoy it for one year free thrilled me! When do you ever get to enjoy anything for free – and … Continue reading

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Peacock TV Is Free!

Peacock TV Is Unique Because Of Its Advertisement Model In this new decade, the Hollywood streaming wars continue, but with a new approach.  NBC Universal revealed last week that its new direct-to-consumer service, “Peacock TV,” will launch nationally on July … Continue reading

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Diversity in Marketing

Commercials have come along way in the last decade. Prior to 2010 the likelihood of finding a company that would take a chance to feature anything else but a “traditional family” was hard find. Hearken back the olden days when … Continue reading

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D23: How Disney integrated theme park fan sites into marketing campaigns

by Chuck Lionberger, APR WANTED:  Millions of passionate fans.  How passionate, you may ask?  So passionate that they go out and write their own fan blogs, create fan podcasts, publish fan magazines and create entire fan communities — all around … Continue reading

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