Category Archives: Uncategorized

While the deliciously organic and quicksilver unpredictability of social media influencers has only recently begun to receive reluctant attention from the highest levels of advertising professionals, the influencer universe may soon be disrupted. The grown-ups are getting involved, and their … Continue reading →

Children have a place in marketing, a very substantial one. They see a candy bar, burger or cereal box with their favorite sports hero and they begin to develop a deep need to have them. A toy at a friend’s … Continue reading →

Happy hour at the corner bar has long been a way to relax after a stressful work day, take clients out to close a deal, or just hang out with friends. This is just a small view of how alcohol … Continue reading →

A television show I became pretty fond of just ended its series with its final episode recently. Life in Pieces on CBS is a show about a family. It tells four comedic short stories, all having to do with the … Continue reading →

I’ll admit it—I’m one of those people who takes a photo of my meal to share on Instagram. This isn’t anything new for me. This is a hobby of mine that pre-dates smartphones. I can remember using my digital camera … Continue reading →

For a little over ten years garment, shoe and eye glass companies have experimented with an online and in store augmented reality (AR) shopping experience.  The technology was limited to revealing how someone would look wearing a product.  Nike has … Continue reading →

Denny’s is all about the warm and fuzzies lately. In an attempt to revitalize the brand it’s been on a mission to reconnect with America. I mean, when was the last time you went to a Denny’s? We’ve likely all … Continue reading →

Breaking marketing down into its simplest form is, “buy mine, not theirs.” The idea is simple but not easy. For many years, marketers used different tactics to sway or manipulate customers. Tactics from bad-mouthing competitors to giving the illusion that … Continue reading →

Amazon: the company that seems to be taking over in every way. What started as an online place to purchase books has become so much more, and a place to find so much more as well. From groceries delivered to … Continue reading →

Marshall McLuhan’s (1964) “Understanding Media: The Extensions of Man” long preceded the innovation fo the internet, much less the age of social media marketing. Despite it’s age, the work coined the phrase “The medium is the message” and explains many … Continue reading →