Category Archives: Uncategorized

I am blown away by how my 9-year-old son with complete ease shifts between multiple devices in a single session. In one sitting he actively engages with content across several channels simultaneously. He is playing Fornite online with a group … Continue reading →

Brazil is the world’s eighth largest economy and with that comes lots of opportunities for international marketers to tap into the new middle-class consumer market segments (Bajpai, 2018; Cavusgil, Deligonul, Kardes, & Cavusgil, 2018). The Brazilian middle class is well-educated, … Continue reading →

It is no secret, California is liberal. Just look at past election results to see California pulling for whoever was running for Democrat. It is safe to say California has been in political frustration with current President, Donald Trump and … Continue reading →

Whether a company is developing a new product or a new service, crowdsourcing can be used to add to the company’s creative process. By using the crowd or consumer for the idea process, it allows for new perspectives on product … Continue reading →

Many of you are likely aware of the tragic fires that are raging through Southern California at the moment. The Woolsey Fire is spread out over a massive 70,000 acres and has caused an indescribable amount of damage to structures, … Continue reading →

Before reading this post, please know that my deepest apologies and sincerest respect go into every word written below. Also, as a preface, I am a Pepperdine alumna who graduated in 2017. At the beautiful, upscale and privileged campus of … Continue reading →

It wasn’t so long ago that YouTube was the dominant video platform on the internet. In the spring of 2014, Facebook launched autoplay video ads and changed the landscape of online video marketing (Edwards, 2014). In a 2018 survey, 47% … Continue reading →

As communications professionals we have situations where we must manage a crisis that affects the organization publicly. Crisis communication can range from things that are extreme incidents to even minor hiccups. While circumstances can vary, we should do our best … Continue reading →

The topic of fake news is highly relevant and it is not without warrant but what is surprising is that it is not a new concept. The mid-term elections recently concluded, and many are now coming to a realization that … Continue reading →

Music is a powerful tool and marketers are aware that it can be used to capture ones attention through utilizing it in their marketing and communication strategies. Especially to create a hype on multiple media platforms. In today’s digital era … Continue reading →