Author Archives: Elizabeth

The battle for marketing dominance between YouTube and Facebook Video

It wasn’t so long ago that YouTube was the dominant video platform on the internet. In the spring of 2014, Facebook launched autoplay video ads and changed the landscape of online video marketing (Edwards, 2014). In a 2018 survey, 47% … Continue reading

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Does This Pique Your Pinterest? The Untapped Genius of Pinterest Marketing

Although often ignored by SEO experts, Pinterest can be a valuable tool for driving traffic to your website. First of all, Pinterest has a remarkably expansive audience. According to the company, 250 million people use Pinterest each month, and 50% … Continue reading

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