I was bombarded with a slew of interesting promotional emails yesterday, all with the same two words in the subject line: GREEN MONDAY. Wait, what? Didn’t we just “celebrate” Black Friday, then Cyber Monday after that? Who started this and why is this becoming a thing?
Turns out that eBay introduced it back in 2009 to describe a huge increase in sales on the second day of December and have (oddly) kept it going ever since. Green relates to the cash spent, not environmentally-friendly offerings like I had thought. Go figure.
Sorry marketers, but you stuck me with a right hook and failed to even try to jab. Your right hook was so ill-placed, that I probably will never engage in Green Monday. Ever. I’m all for clever sales tactics and understand the need for promotion, but where do we draw the line?
I am interested in reading your opinions on this: Do you think the creation of these “shopping holidays” veers on the edge of unethical marketing practices?
Ginn, L. (2016, December 12). Green monday is the next shopping holiday you’ve never heard of. Broke and Beautiful. Retrieved from http://brokeandbeautiful.com/2016/green-monday-next-shopping-holiday-youve-never-heard/
Kocsis, J. (2016, December 2). Best buy is really trying to make green monday a thing with these deals. The Daily Caller. Retrieved from http://dailycaller.com/2016/12/12/best-buy-is-really-trying-to-make-green-monday-a-thing-with-these-deals/