Gretchen, stop trying to make “Green Monday” happen!

I was bombarded with a slew of interesting promotional emails yesterday, all with the same two words in the subject line: GREEN MONDAY. Wait, what? Didn’t we just “celebrate” Black Friday, then Cyber Monday after that? Who started this and why is this becoming a thing?

Turns out that eBay introduced it back in 2009 to describe a huge increase in sales on the second day of December and have (oddly) kept it going ever since. Green relates to the cash spent, not environmentally-friendly offerings like I had thought. Go figure.

Sorry marketers, but you stuck me with a right hook and failed to even try to jab. Your right hook was so ill-placed, that I probably will never engage in Green Monday. Ever. I’m all for clever sales tactics and understand the need for promotion, but where do we draw the line?

I am interested in reading your opinions on this: Do you think the creation of these “shopping holidays” veers on the edge of unethical marketing practices? 

References

Ginn, L. (2016, December 12). Green monday is the next shopping holiday you’ve never heard of. Broke and Beautiful. Retrieved from http://brokeandbeautiful.com/2016/green-monday-next-shopping-holiday-youve-never-heard/

Kocsis, J. (2016, December 2). Best buy is really trying to make green monday a thing with these deals. The Daily Caller. Retrieved from http://dailycaller.com/2016/12/12/best-buy-is-really-trying-to-make-green-monday-a-thing-with-these-deals/

 

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2 Responses to Gretchen, stop trying to make “Green Monday” happen!

  1. Victoria says:

    The Q4 advertising for retailers is getting out of control. Now instead of “Black Friday” it is Black Friday week because there are so many promotions. It dilutes the effect and turns off buyers. Also it highlights that retailers can afford to have these prices all the time but choose not to. I honestly thought “Green Monday” had something to do with the environment like “Meatless Mondays.” I think environmentalists should take “Green Monday” from eBay.

  2. Courtney says:

    Hi Thea,

    I just heard about Green Monday this week! Using the word “green” can be misleading as one would think it has something to do with environmentally conscious endeavors. However, I wouldn’t say that it is unethical. It is inauthentic annoying at best. I do not participate in these made up shopping holidays but perhaps this is successful? I would be interested to see sales figures.

    Thanks,
    Courtney