It’s no longer Greek to me! Marketing Simplified

            “It’s Greek to me” has long been one of the most aggravating sayings to me. The Greek language is dear to my heart and to my heritage. It was the first language I learned as a young child and a language I continue to brush up on as time permits. The aggravating part comes when the phrase is used as a statement of non-understanding and confusion. “it’s Greek to me” just didn’t work for me in these instances. In work and school settings when proposals or assignments were not clear or understood by the group, the use of this light hearted saying did not always help me to understand how confused the group was actually feeling. Although, overtime, I came to make it my mission to above all, try to make instructions, projects and pitches as simple as possible. The goal being to lessen or better yet alleviate the it’s Greek to me declarations.

            In Marketing, I tend to use this “It’s no longer Greek to me” mantra more than I think. Keeping ideas in the creative process simple is a challenge that does not include shorten timeframes and quick pitches. Keeping it simple often takes more time and analysis. Becoming more aware and comfortable with the Marketing tools available has been a great time saver. The ability to know that one tool will work on a project and another will not be a helpful insight that would normally take time to differentiate. One of the tools I recently become familiar with is Hootsuite.

Hootsuite is helpful in managing multiple social networks, connecting with customers, and growing your brand on social media. It helps to get results you can measure, saves time on scheduling social media posts and helps to capture what is being communicated on social media.

Ryan Holmes, the founder and CEO of Hootsuite, seems to somewhat buy in to this keep things simple way of doing business that I have shared above. Ryan shares an ancient Greek saying that he thinks can supercharge business decisions.

He tells about the serenity prayer that is sometimes used as helpful advice when facing challenges in life as well as for addictions and other ailments. His take is that this application when translated can be used in a business context. The translation he shares is as follows: “what is up to us, what is not up to us”. The stress and frustration that can be alleviated by implementing this phrase as a business tool can open doors as oppose to close them. Worry about things you can’t control can be paralyzing. Making the most of all the information, budget and creative teams you have is in your own control and should be a freeing force in a business setting. Embracing control of your own vision, building the best campaign possible with the resources available and not worrying about factors out of our control are some area where this motto can help to simplify decision making options in the marketing business setting.

This Ancient Greek Saying Can Supercharge Your Business Decisions, by Ryan Holmes. Retrieved from:  https://www.inc.com/ryan-holmes/this-ancient-greek-saying-can-supercharge-your-business-decisions.html

7 Reasons Why You SHOULD Use Hootsuite, By Ian Anderson Gray | 187  | Last Updated April 4, 2019. Retrieved from: https://iag.me/socialmedia/reviews/7-reasons-why-you-should-use-hootsuite/ Walker, R. (2008, May 28). Can a dead brand live again?New York Times Magazine. Retrieved from https://www.nytimes.com/2008/05/18/magazine/18rebranding-t.html