Who said you can’t get paid to play? Well… almost. As if we need to be rewarded for playing on our mobile gadgets, companies can now offer real prizes to players who level-up (complements of Kiip)!
All About Kiip
Now you can integrate your brand into mobile games!
In a nutshell, Kiip is the new age of mobile game and app ad networks. It was founded by 21-year-old, Brian Wong, with headquarters located in the financial district of San Francisco. Kiip only has 30 employees, but can already boast a resume of top clients such as Best Buy, Sears, Kodak, Pepsi, Disney and Sephora (to name just a few).
Kiip is free for developers to incorporate into their games and apps. The stats so far? Kiip has been incorporated into over 300 apps, 30 million devices and has rewarded over 50 million users thus far! All of which translates into a revenue in the high 7 figures, according to Wong.
According to Business Insider , “this 21-year-old may have cracked the future of mobile advertising”… I smell the next billionaire!
Full Report: http://pewinternet.org/Reports/2011/Generations-and-gadgets/Overview.aspx
Why it just might work…
85% of adults own a cellphone? Shocker, right? I thought it was closer to 99.99%, but then again, this study was conducted in 2010 (of course of the Millennials, ages 18-34, 95% cellphones). And gadget ownership is continuing to rise, as indicated by Pew Internet, a company that conducts research on Mobile usage trends in America. A perfect example = in 2010 Pew found that only 4% of adults own tablets, this year the company reported that tablet ownership is now at 19% among American adults!
Of course if we look at only college grads and those with household incomes of over 75% tablet ownership rises to over 30%.
Full Report: (left) http://pewinternet.org/Reports/2012/E-readers-and-tablets/Findings.aspx?view=all (right) http://www.infosolutionsgroup.com/popcapmobile2012.pdf
We own all these gadgets and what do we do on them? We play! That’s right, PopCap Games Mobile Gaming Research found that in 2012, 45% of US and UK residents are daily mobile gamers. Another 32% play mobile games 2 – 3 times per week. That’s a lot of gaming! We wont even consider what the numbers would look like if we included teenagers!
Bottom line: A LOT of people play mobile games, so of course big brands want a piece of that action!
Play to Win!
Tired of all the useless banner ads you see while engaged on your mobile device? Not for long… the next time you reach a new level you might just get a real (not virtual) reward!
According to the Kiip website “…[Kiip] is designed for in-game engagement via a universal game moment: the achievement moment. Catch the user while they are the most engaged, happy, and attentive.” In simpler terms, Kiip is bribing you to click on mobile ads by offering you prizes! Its a simple 3-step process:
- Play game
- Win level
- Receive reward!
In reality, every time you click on a reward you give you the rewarding brand your information. When interviewed by Business Insider, Wong explained that Kiip already has a 25% engagement rate (people who actually chose to click on the reward and enter their email) and a 5% redemption rate (those who actually go to the brand and pick-up their reward). Those numbers aren’t looking bad, especially not for the big brand shelling out the rewards!
Will it work?
Probably. It has to be better than all the banner ads we are bombarded with these days anyway! I have deleted one to many apps because the ads were just not worth it, but now, if I can actually get something out of them? Well, in this economy, I’ll take all the free stuff and savings I can get!
Sources: http://kiip.me/
http://www.businessinsider.com/this-21-year-old-may-have-cracked-the-future-of-mobile-advertising-2012-5
http://www.forbes.com/sites/ryanholiday/2012/04/25/online-advertisings-greatest-missed-opportunity-kiip-me-founder-brian-wong-answers/
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