Tag Archives: Advertising

Where are the women in advertising?

  The field of advertising is still dominated by men. Anyone who has watched Mad Men knows the beginnings of the culture well. Has much changed? The books we read for class have been authored by men, and the video … Continue reading

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Advertising Teen Suicide for Publicity

Disclaimer: Triggering content below regarding suicide. I’d read about it on CNN and again on People Magazine. At first, I had no interest in the new show about a young teenager who commits suicide and leaves behind 13-tapes to explain … Continue reading

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The Hard Choice: Ethical Marketing Can Cause a PR Nightmare

In the last week of November 2016, breakfast food company Kellogg Co. decided to pull its ads from Breitbart.com after receiving complaints from customers about seeing Kellogg’s ads there (Hensch, 2016). Kellogg Co. spokeswoman Kris Charles said, “We regularly work … Continue reading

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Should Brand Share Control of the Message with the Public?

Dove’s conceptual ad campaign of ‘Real Beauty’ since 2004 has been one of the most talked-about cases over the decades. Some celebrate it as an inspiring template for creating buzz and building an emotional connection with consumers, while some criticize … Continue reading

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Just Another Basic

Brands try to pass brand content as advertising and vice versa; in the process, they are often left with bland context.  There is a fine line between branded content and advertising.  When brands try to pitch branded content as advertising … Continue reading

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Cutting the Cord is Back and the Future is Bright – My Buyer Journey

[http://www.technologytell.com/hometech/files/2013/08/rabbitears.jpg] I first cut the cord on cable TV several years ago. More than a way to save money, it was a practical step, being a busy consultant flying over 100k miles a year. There was no point of subscribing … Continue reading

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More Than Words: How Fonts Influence the Mood of a Message

Fonts are like childhood friends, familiar, steady, endearing and predictable. When we see a font, we know what it’s going to say to us. Times New Roman is the serious and responsible friend, Arial is simply the good friend with … Continue reading

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Truffle Pig: Why brands need to dig deep to get their messages out

Late last month, global advertising firm WPP announced a partnership with Snapchat and The Daily Mail to create a new type of advertising agency. The venture, called Truffle Pig, would deliver “story driven marketing” for brands. Leveraging Snapchat’s social network, … Continue reading

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Cause Marketing Spotlight: “Creative For A Cause” Campaign by Fiverr

Fiverr, the world’s larget marketplace for creative and professional services, has teamed up with Ad Age, Creativity, Internet Week, and Code/Interactive (C/I) to host “Creative For A Cause,” an ad design contest to raise awareness about the need for diversity … Continue reading

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How many times have targeted ads aimed right at you?

Thanks to big data and social media, the marketing and advertising world is becoming more efficient. These technologies help us filter all those unnecessary exposure to irrelevant content, and thus optimize advertisers’ media budget. (And of course, invade our privacy.) … Continue reading

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