Why do we [class] gaming as this niche platform, where anti-social people in their basements are playing games, when in fact there are billions of people playing casual games across the world?” – Greg Carroll, Activision Blizzard Are you trying … Continue reading
COVID-19 is all that anyone (including this blog) can talk about, and for good reason. It is completely changing the world as we know it and is creating a new normal. As we all try to figure out what this … Continue reading
When I received an email from Verizon Wireless offering me one free year of Disney+ I immediately signed up! The chance to enjoy it for one year free thrilled me! When do you ever get to enjoy anything for free – and … Continue reading
The Super Bowl is an American pastime that brings everyone together. Even non-sports fans can unite with their football-obsessed friends and enjoy a good party with wings, beer and dip; watching the latest blunder at the half-time show; and of … Continue reading
America is buzzing about this Sunday’s big game. Who will win? Chiefs or 49ers? How will the halftime show go? Will JLo and Shakira be incredible or will one of them have to live in the other’s shadow? What inevitable … Continue reading
It has become common knowledge that in order for a brand to create an integrated marketing plan they need to incorporate (or at the least explore) the use of social media and the specific use of influencers to drive consumers … Continue reading
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If you asked me to list all the different characteristics of each of the various generations we often mention in our research, I would say to you I’ve lost track. In fact, I’ve lost track of all the X, Y’s, … Continue reading
It’s not an original thought that the perpetuation of the idea of fake news is breeding an underlying sense of distrust among consumers. We’re reticent to believe what the media is telling us so what makes advertising any different? If … Continue reading
Traditional advertising techniques are no longer effective. Branded content can no longer be about selling. The most recent Facebook algorithm change emphasizes the need for brands to focus less on their own message and more on what consumers are interested … Continue reading
On Wednesday, March 14th, Google confirmed that it was aligning with Facebook’s lead regarding cryptocurrency advertising by banning all advertisements on its advertising platforms and search results (Wilkes, 2018). This ban includes cryptocurrency products such as cryptocurrencies themselves, initial … Continue reading