No matter what industry you are in, social media and marketing are bed fellows here to stay. At least into the foreseeable future! Optimizing your posts can be a digital marketers toughest jobs. With so many experts, guru’s, specialists out there, it can be difficult to know which social network will work for your business, as well as what you should post on those social networks that will entice people to respond. Often times, using your own voice to share information, some of which may not have much, if anything, to do with your business may garner attention that your post may not have had if it was focused purely on selling your product (Vaynerchuk, 2013). As long as the story or information is posted on an established network with a receptive audience, it will go a long way to building credibility and a strong online reputation (Young, 2010). A reputation like the owners of The Greenroom have developed over the last year or so.
Kim and Penn Holderness started the company Greenroom as a video production company specializing in unique productions for digital marketing and much more. The Holderness family, in conjunction with their company site, also started a family blog showing of their unique sense of humor, and their creative talent. If you’ve had a chance to visit any of the sites listed above, you may actually recognize some of the videos that the family has produced in the last few years. They have been featured prominently on YouTube, and have been shared on Facebook numerous times by people all over the country. The uniqueness of their comedy and their music video’s have taken the family a long way, but not once in their family videos have they mentioned their business. It’s not until you dig a little deeper that you find out that the videos they make are actually a part of what they do for a living. This is an example of exactly what Vaynerchuk talks about when discussing how little items that may seem meaningless at the time can bring attention to your business and allows you to prepare for that right hook (2013).
Below you will find one of their most recent videos. However, checking out the rest of their videos is recommended.
Vaynerchuk, G. (2013). Jab, jab, jab, right hook: How to tell your story in a noisy social world.
Young, A. (2010). Brand media strategy: Integrated communications planning in the digital era. New York: Palgrave Macmillan.
8 Responses to Make It Personal