Marketing Relationships

What came first: marketing or relationships?

This week, I saw a neat article about putting sales ahead of marketing. It said, “When entrepreneurs are building their businesses, they often start thinking about their marketing strategy. … They discuss where and how and when will they advertise their products, and basically how soon can they get going” (Saadi, 2018, para. 3). There’s an important element missing in this equation, though, and that’s the customer. Saadi (2018) defined sales as something that keeps the customer in mind within the marketing strategy. She said, “Instead of spend all that money on marketing, startups should develop a sales strategy” (para. 9).

Just a couple weeks ago, B2C discussed the concept of relationship marketing, stating that strong and key relationships is one of the most important marketing strategies for growing a brand in today’s digital world and building stronger connections.

As you have been working on your final projects, what have your thoughts been about relationship marketing? Do you think it’s important? If so, how important is it?

References:

Saadi, D. (2018, April 14). Important tips for putting sales ahead of marketing strategy. The National. Retrieved from https://www.thenational.ae/business/economy/important-tips-for-putting-sales-ahead-of-marketing-strategy-1.721407