Tired of having to text in your pizza order through Domino’s app? There’s a new solution for that. Following in Apple’s footsteps with Siri, Domino’s recently presented “Dom”, the new computer-generated male voice that can take food orders through Domino’s ordering app.
The function, available for iPhone and Android devices, provides consumers with a more conversational experience while they place their order.
In addition to placing an order, Dom can also answer questions and hold a conversation in a similar way that Siri can. The only difference is that Dom’s character and responses aren’t sarcastic or empathetic. Dom is most concerned with one thing, and one thing only, pizza. Ask him about the weather, and he’ll tell you something about pizza.
Domino’s hopes that consumers find Dom funny and helpful during the ordering process. He is designed to help meet the needs of any pizza order, whether it includes gluten-free crust or a different sauce type. Dom can also make meal selection suggestions or find coupons to offer up a good deal. Domino’s claims this is the first such app available in the restaurant and dining industry.
More and more consumers, it seems, demand a more interactive shopping experience from their brands. Is this the future of the consumer shopping experience, or do you think that consumers value the convenience aspect of such apps over the high level of interaction? I’m interested to hear what you have to say.
The ad spots beginning to unveil Dom to the public can be spotted during Sunday’s NFL broadcast commercial breaks. Visit this link to see the all-business Dom in demo action: https://www.youtube.com/watch?v=noVzvBG0GD0
Resource:
Newcomb, A. (2014). Meet Dom, the Siri of the pizza world. ABC
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