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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Author Archives: Mei-Lan
The Age of the App: The Good, The Bad, and The Accountability
Imagine this: You’re on a road trip with friends, everyone is talking, laughing and having a good time. You’re documenting your adventures through social media and checking in to every known location imaginable for discounts and points to their favorite … Continue reading
Posted in Uncategorized
17 Comments
Victoria’s Secret: A Lesson on Consumer Power
Victoria’s Secret recently came under fire for its “Perfect Body” campaign. The series of online and print ads featured several thin supermodels posing in lingerie with the ad copy “The Perfect Body” across the images. The campaign has been criticized … Continue reading
Posted in Uncategorized
1 Comment
Meet Domino’s New Voice: Dom
Tired of having to text in your pizza order through Domino’s app? There’s a new solution for that. Following in Apple’s footsteps with Siri, Domino’s recently presented “Dom”, the new computer-generated male voice that can take food orders through Domino’s … Continue reading
Posted in Uncategorized
2 Comments
An Ad for Facebook or Chairs?
Today, Facebook officially has 1 billion users. They also have their first official advertisement. (Click to watch the Facebook Ad). For an example of the general response to this new video, just check out the article in “The Week”: “Facebook’s … Continue reading
Posted in Uncategorized
1 Comment
SALE for YOU! NO SALE for YOU! Confused?
More than a year ago, Johanna Blakley explained in a TED speech (watch it here) that the knowledge marketers and advertisers could gain from online networks would render traditional demographic data not only useless but offensive—glorified stereotyping. Demographics, she argues, … Continue reading
Posted in Uncategorized
Tagged Consumer data, Ethics, Targeted Communications
Comments Off on SALE for YOU! NO SALE for YOU! Confused?