Pizza Hut’s Rebranding

I’ve been looking at the different ways that companies reinvent themselves as food for thought and inspiration for my final project in 541. Pizza Hut is has launched a major re-branding and I thought it was worthwhile to take a closer look. In a Business Insider Article titled “Pizza Hut Asked A Bunch of Old Italian People To Judge Its Pizza,” Pizza Hut pokes fun at itself, taking perhaps some of its harshest critics and having them try their pizza.

There are a few reasons why I think this works well. It is a well known fact that pizza from Italy and pizza from the United States are so different, they may as well go by a different name. While Italians focus on the quality of the ingredients and keep it simple, American’s put everything from chicken to pineapples to pesto on their pizza. Considering that Italy is the birthplace of pizza, Italians are very opinionated about what constitutes good pizza.

I like that Pizza Hut poked fun at itself by allowing the old Italian folks to look at their new pizza options with utter disdain or indifference, it was hilarious! And bringing in other “new world” things such as jeggings and EDM didn’t hurt either. It was both entertaining and effective. The narrative of the old world and where pizza came from was also a nice touch and visually, this was a great commercial ad.

What do my fellow Trojans think?

References
Griswold, A. (2014, November 22). Pizza Hut Asked A Bunch Of Old Italian People To Judge Its Pizza. Retrieved November 22, 2014, from http://www.businessinsider.com/pizza-hut-asked-a-bunch-of-old-italian-people-to-judge-its-pizza-2014-11