Author Archives: Jennifer

Pizza Hut’s Rebranding

I’ve been looking at the different ways that companies reinvent themselves as food for thought and inspiration for my final project in 541. Pizza Hut is has launched a major re-branding and I thought it was worthwhile to take a … Continue reading

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Internet vs. Traditional Marketing

The Forbes article entitled, “Why Integrated Marketing Communications Is More Important Than Ever,” deals with the topic that retailers must not just rely on one avenue in order to get their message across to the consumer. In my opinion, you … Continue reading

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Skyfall + Coke Zero = Unlock the 007 in You

After watching those endless episodes of 007, Mission Impossible or the Bourne series, don’t tell me that you’ve never dreamed of being a secret agent yourself. With the release of the newest episode of the 007 series entitled Skyfall in … Continue reading

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Racist Barista at Starbucks Paris

As I’m getting addicted to the green tea lemonade at Starbucks these days, I’m quite shocked when I came across this on the Huffington Post a couple days ago. Instead of writing the customer’s name, an employee at a Starbucks … Continue reading

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