How do you engage the young American voter to vote? Since 1990, Rock the Vote, a non partisan, non-profit organization, has been engaging the young American voter understand the power of their vote. Through the use of social media, new technologies (mobile technology), music and celebrities in youtube/T.V. campaigns, Rock the Vote has encouraged 5 million young Americans to register to vote. The question remains why is Rock the Vote so successful in luring the young millennial to vote? What are some of the elements that makes Rock the Vote stand out and inspire the young American voter?
In this video, Rock the Vote gathered several contemporary celebrities to carry out the message of collective voting and encourage the young millennial that their voice will be heard at the ballots through the use of voting. The “We Will” campaign during the 2012 election season. This video ad below ran for about 8 weeks.
In the next video just published a few days ago, Rock the Vote released a marketing campaign themed, “Turn Down for What?,” to encourage the young millennial to vote in the upcoming 2014 midterm elections. Here, Rock the Vote uses celebrities to remind the young millennial that voting can help them voice their opinion on the issues they are more concerned about. In the video, one can see that celebrities such as Lena Dunham, Whoopi Goldberg and Lil Jon speaking out the issues they feel are important to address.
Flanagin, J. (2014, October 9). Here’s why you should turn out and rock the vote. New York Times. Retrieved Oct 11, 2014, from http://op-talk.blogs.nytimes.com/2014/10/09/heres-why-you-should-turn-out-and-rock-the-vote/?_php=true&_type=blogs&_r=0