#ShareACoke returns

Coca Cola’s “Share a Coke” campaign last year – in which coke bottles and cans had the phrase “share a coke with” and a person’s name printed below it – was such a major success that Coke is running it again. This time, they have over 1,000 new names and nouns along with more options, including the ability to buy personalized bottles from their website according to a recent article on CNN Money. The brand is also running a more organized social media campaign around the “Share a Coke” effort, encouraging people to upload photos with the cans and share using #ShareACoke.

There’s no doubt that Coke has struck gold with this program. For the first time since 2000, the soda company saw sales volume grow as youths once again flocked to buy a bottle. Indeed, the entire marketing campaign was created in 2011 in order to reinvigorate Coca Cola’s younger drinkers, who were beginning to feel the brand was no longer speaking to their generation.

The campaign has been so penetrating and disruptive that it has actually drawn non-Coke drinkers to purchase the soda in order to take selfies with the labeled bottles and cans.

“I don’t drink it, never have,” Kelly DeWitt, 29, says. “But this one said ‘Share a Coke with a Bro,’ I had to buy it.”

References

Schultz, E. J. (2015, April 10). ‘Share a coke’ to return, but bigger. Ade Age.

‘Share a coke’ is back with more of your names on bottles. (2015, April 14). CNN Money.