Author Archives: Ryan

Scan this code

We’ve seen them on advertisements, products, even clothing, but how many of us actually use the QR code? Just the other day at LAX I passed by an ad for free WiFi, all you had to do to sign up … Continue reading

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#ShareACoke returns

Coca Cola’s “Share a Coke” campaign last year – in which coke bottles and cans had the phrase “share a coke with” and a person’s name printed below it – was such a major success that Coke is running it … Continue reading

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IKEA’s “Online Flea Market”? Brilliant!

Have you ever whispered to yourself “what a waste” when you toss out some of the furnitures from IKEA? I am not sure about you, but this resonate with me very much because as an international student, IKEA is on … Continue reading

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Online advertising: is it really working?

Seeing is believing. This has been quite right for a long time. But does it also work in measuring efficiency of online advertising? I was chatting with my group members (Allison, Andrea and Pema) the other day and Allison mentioned … Continue reading

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