April 24, 2015 Apple once again captured audiences’ attention and dollars with the release of the Apple Watch. The Apple Watch features tactic feedback to allow the wearer to use many of the features of their smart phones at the convenience of their wrists (Miners, 2014). Additionally, it ties into two health monitoring application that makes it a strong competitor to the other wearable health monitors on the market. In less than a year the Apple Watch has become a normative part of the technologically processing landscape of the Internet of things.
“The Internet of Things revolves around increased machine-to-machine communication; it’s built on cloud computing and networks of data-gathering sensors; it’s mobile, virtual, and instantaneous connection; and they say it’s going to make everything in our lives from streetlights to seaports ‘smart’” (Burrus, 2014)
Today more than ever, our technological devices are becoming integrated more deeply into our lives. The upcoming collaboration of Intel and Jaguar’s F-Pace SUV showcases a “custom graphical user interface” “designed to interact seamlessly with smart home devices back at home” (Marr, 2016). This will allow for the drive to “turn on central heating remotely as he or she is heading home from work, and ensure that whatever they were listening to on their car audio system is continuing to play as they walk through their front door. It will also alert the driver if they’ve left something important at home, such as a phone or briefcase, if they have been tagged with one of the system’s tiny tracking devices” (Mar, 2016). Yet it is not just our cars and watches that are working in concert to make our lives run more seamlessly. The technology industry is growing and developing at a wildfire pace and this has a dramatic influence on the marketing industry, as well as on the normative workings of daily life. Marketers will further promote this smart world which will only increase inventors to continue developing, thus building a smarter and smart world.
The Internet of things is the “flying cars” of the future but this times technology is increasing the synergistic ease of living. Imagine, “what if your alarm clock wakes up you at 6 a.m. and then notifies your coffee maker to start brewing coffee for you? What if your office equipment knew when it was running low on supplies and automatically re-ordered more? What if the wearable device you used in the workplace could tell you when and where you were most active and productive and shared that information with other devices that you used while working?” (Morgan, 2014).
Burrus, D. (2014, Nov.).The Internet of Things Is Far Bigger Than Anyone Realizes. Wired. Retrieved from http://www.wired.com/insights/2014/11/the-internet-of-things-bigger/
Marr, B. (2016, Mar. 24). 10 Potentially Game Changing Wearable Technology Innovations. Forbes. Retrieved from http://www.forbes.com/sites/bernardmarr/2016/03/24/10-potentially-game-changing-wearable-technology-innovations/2/#3da49ad67b74
Miners, Z. (2014, Sept. 10). 5 things the Apple Watch can do, and 5 things it can’t. PC World. Retrieved from http://www.pcworld.com/article/2605140/5-things-the-apple-watch-can-and-cant-do.html
Morgan, J. (2014, May 13). A Simple Explanation Of ‘The Internet Of Things.’ Forbes. Retrieved from http://www.forbes.com/sites/jacobmorgan/2014/05/13/simple-explanation-internet-things-that-anyone-can-understand/#5956747d6828
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