No matter where on the political spectrum you find yourself, election season is divisive, nerve-wracking, and exhausting. It’s hard to tune out all of the sensationalistic rhetoric, and at the same time there is so much noise that it’s also tasking to listen to any one piece of it. Ultimately, we’d all rather throw the entire state of affairs in the trash and get on with our lives. That’s exactly what Hefty managed to do with their new ad, featured below:
https://www.youtube.com/watch?v=rGxPZIq4pfs
It’s short, simplistic, and most of all quiet. It gives us a break from the bothersome attack ads that have been running in full force, and best of all (for Hefty), it makes audiences stop and think about the brand. Hefty has a high degree of brand recognition, but it’s no simple task to make it stand out to consumers. Plastic trash bags might be the most prosaic consumer goods imaginable — they are made to be thrown away, after all. This ad, however, used timely insights to make Hefty prominent and desirable in the minds of consumers at a relatively low cost.
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