The internet may replace the television as social media is persuading consumers to increase their time on Netflix (not social media) or Facebook, whatsAP, Snapchat (social media). According to the Pew Research Center, 65% of American adults use social media and currently the percentage is at 72% usage. Therefore, changes should be either added to the way television is broadcasted, or continue to improve and grow the internet and social media as the main source for everything. The strategic importance of this Pew Research Center article suggests organizations like Time Warner should make the changes to how the company broadcasts. Failure to do so may put at risk investments and the overall financial health of Time Warner.