The Internet may Replace Television as Social Media usage is Rising Exponentially in the same way MTV captured Market Share

The internet may replace the television as social media is persuading consumers to increase their time on Netflix (not social media) or Facebook, whatsAP, Snapchat (social media). According to the Pew Research Center, 65% of American adults use social media and currently the percentage is at 72% usage. Therefore, changes should be either added to the way television is broadcasted, or continue to improve and grow the internet and social media as the main source for everything. The strategic importance of this Pew Research Center article suggests organizations like Time Warner should make the changes to how the company broadcasts. Failure to do so may put at risk investments and the overall financial health of Time Warner.


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9 Responses to The Internet may Replace Television as Social Media usage is Rising Exponentially in the same way MTV captured Market Share

  1. Kiley says:

    Such an interesting study you’ve run across, Ethan. I think most people can see the strong shift away from general television programming and the focus on streaming media providers like Netflix. It only makes sense that eventually this form of media would overtake the other as generations shift too. I also think it’s interesting how well streaming services and social media work together to push this trend along. general television will have a hard time competing as consumers become more and more digital. I have to second the Pew Research Center’s thoughts on organizations like Time Warner. Time doesn’t seem to be in their favor. Great post!

  2. Crystal says:

    I don’t necessarily think that the Internet will replace television but it will certainly change the way people view TV. A little thing called the digital divide continues to keep some of the poorer segments of the population from accessing cable and or the Internet.

    Great topic for discussion.

  3. Yarasette says:

    Hi Ethan,

    This an interesting posting for this week. I agreed that Netflix, Hulu, and Amazon are getting more audience than the regular television. I believed that Television will become obsolete and we are going to relay more on these services as Netflix, Hulu or Amazon. As a result, marketers will need to find ways to advertise through these mediums and become more creatives.

    Thank you,


  4. Eunhye says:

    Hi Ethan,

    Interesting topic! TV may still be an important media, but I think the internet will definitely be a chief channel. I stopped watching cable, but instead, I bought a smart TV and use an Internet to watch TV shows and my favorite program. The Internet is convenient and low-cost for multi-purpose. I know many of my friends are already watching highlights of shows using the internet rather than watching the full episode on TV. There is an increasing tendency of using more internet, and this is something we should keep an eye on. Thanks for providing the recent research! I enjoyed watching the video as well!

    Thank you,

    Eunhye (Claire) Kim

  5. Joseph Patrick says:

    Hi Ethan,

    Streaming is definitely gaining steam and I think it can be most seen in Netflix, Hulu, and more noticeably, the sports world. I remember coming to the U.S. and thinking, “I need to make sure I have ESPN in my apartment.” Luckily, we are in a time where you can simply pull your phone out and click on the WatchESPN app to watch your daily SportsCenter episode. I recently just got an app called FoxSportsGo that streams a wide variety of games as well. It’s also interesting to see major networks team with professional sports leagues to broadcast events on social media platforms. While there are rumors of its cancellation, the NFL currently streams Thursday Night Football on Twitter through the help of CBS and NBC. I think we will be seeing more of these streaming partnerships in the near future. Great post!

  6. Nathan says:

    Your article was very relevant to the question every broadcasting company should be figuring out. I watch the Andy Griffith Show a lot (it is probably an unhealthy amount) and just last night I watched an episode that is along the same lines as your topic. Opie was listening to his transistor and Andy was trying to talk to him. The dialogue was about how children nowadays (the early 60’s) have no clue how to be a kid and rely on electronics too much. It seems to be a trend where every generation experiences tremendous advances. Great post!

  7. Larissa says:


    I’m glad you wrote about this topic.

    A friend and I were recently discussing how the internet has changed our interaction with television programming. The discussion began because I don’t have cable and when my TV is on, it’s tuned to either Netflix or Hulu instead of a broadcast station. I’m not sure how much influence social media has put on the decisions I’ve made regarding that, but the power of social media is vast enough that I’m not surprised about its impact on this particular topic. You want up to watch your favorite show, find it online. Want up to date news, go to social media or a news app. The possibilities of the internet are endless.

  8. Carolyn says:

    This is interesting, and more people are ditching their cable to go with Netflix, Hulu, Amazon, etc. Why pay that premium for something you can get somewhere else for much less, when you want to see it, without commercials? Now we binge watch our favorite shows and grow impatient when we have to wait for the next season. It’s fascinating to see how our lives change around our viewing habits, and we adapt so quickly now. I was just reading about Amazon’s foray into the grocery market, coming to most cities in early 2017; with an app, you shop, choose your items, they get “scanned” and charged via the app, you walk out of the store, done. No lines. No checkers. Amazing. I can’t wait!

  9. Alyssa says:

    This trend is no surprise with the surge of Smart TV’s, Apple TV and other streaming devises.

    My father has worked in the telecommunications industry for 30 plus years which meant that growing up we were the house that have every TV channel available. With this said, I never through I’d be able to live without cable.

    Years ago when I moved out to my own place I elected to just get internet and I told myself the second I missed TV I would subscribe… Fast forward 5 years later, with Apple TV and a Smart TV I am able to steam everything I want, including some live channels. Even premium channels like HBO and Showtime, that you could traditionally only get on cable, started a subscription service.