Using Social Media for Holiday gift ideas

Each year around Thanksgiving time I go through the same process of asking the kids what they want for Christmas. As they have grown up, their list contains less items but more expensive items like laptop computers, gaming systems, cars, and of course money. When they were little it was easy to get toys and clothes for them. Gift ideas are difficult. The gifts I like to buy for people is something they wouldn’t buy for themselves, or something thoughtful (like a framed picture of the kids for the Grandparents). My kids have everything that they “need” but what can I get them as they are usually not helpful with giving me ideas of things I can actually get them. Online shopping is increasing as online merchants are offering free shipping and other incentives to get customers to purchase online. With the increase in online shopping, online shopping from a smartphone is also increasing. When shoppers have a few moments free, 4 out of 5 smartphone shoppers use that time to browse online stores.

If you ware going to watch this one, be prepared and turn down the volume…a singer she is not…

Social media is becoming a place to find ideas for Christmas gifts, specifically You Tube. You Tube “stars” are creating videos featuring their favorite products. For consumer electronics, 68% of smart phone shoppers used YouTube in order to make purchase decisions. For marketers, this is a great place to have their products featured. It puts a twist on word of mouth marketing. Will you use YouTube to find gift ideas this year?

Reference:

Fabizani, E & Mooney, A. (2016) This Holiday Season, watch for these 3 shopping trends. Retrieved from https://www.thinkwithgoogle.com/articles/holiday-shopping-trends.html