With global markets being saturated with a variety of different companies producing the same products, companies are finding solutions to make themselves stand out, with extra features, creative marketing strategies, and funky designs. Are they just gimmicks, or are these features essential to our “entertainment experience?
What is a gimmick? Wikipedia defines this terminology as “an unique or quirky special feature that makes something “stand out” from its contemporaries”. From smart phones to 3D TV, current technology and science allows companies to create extremely innovative ideas and “gimmicks” to add onto their existing products.
Batman: Arkham Asylum re-released in 3D
Obviously, the practice of re-releasing an existing product with added features has been around for years. Companies do it all the time. And the idea of adding 3D to EVERYTHING is definitely the current “trend” in marketing at the moment.
So, when companies re-release products, who are they targeting? Hardcore fans that are willing to shell out cash for products that they loved the first time around with added bonus features? Or are they trying to seduce those who didn’t buy the product the first time around?
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