Why I Never Stick To My Target Store Shopping List

Every time I step foot at Target I get this feeling of excitement and the feeling of being anxious wondering how full my shopping cart will get by the time I get to the checkout line. I get the rush of excitement knowing that there are new things to browse and select for purchase. Additionally, I get anxious…well for the obvious reason that many of us have when shopping at Target…Why can’t I just EVER stick to my Target shopping list and continue on with my day? It never fails that every time I go to Target I spend way more than I need to. I was at the store the other day and I started thinking to myself what makes Target a better convenient store than its competitor say…Walmart? Why is it that when I go to Walmart I actually stick to my shopping list and I have no desire to spend more than I need to. Is it Target’s store color being red that is highly attractive and lures me to make a u-turn when I drive past the store? Is it the big bull’s eye symbol that hypnotizes me to walk down every aisle? Is it the wide-open space of the store and how big and bright it is? Or is it the customer service I receive and how well the store is organized and well stocked? Perhaps it is a number of those things that makes Target the go to place versus other convenient stores.

For one Target sets the bar high with its very knowledgeable staff and the customer service they provide. They are easy to locate throughout the store because of their uniform style attire (red shirt and khaki pants). In addition, the stores are always clean and they have such affordable kid’s clothes that are very trendy and I might add very cute, not to mention the house décor items that are oh so contemporary and fashionable; but most importantly it is affordable.  They are notorious for their in-store displays and one of the smart marketing tactics they have designed is the $1/$3 bin that is displayed at the entrance of the store. Those bins get me every time purchasing unnecessary knick knacks that I hardly ever use, but they get me!

Another thing that makes Target stand out from the rest of its competition is by offering various discount components by veering into the digital and mobile undertaking of the Target Cartwheel app, which is a savings program that you use at the store where you can save from 5% to 50% off at checkout. You select the items for purchase, scan the barcode on your phone while at checkout and instantly you save money. Another component offered is the Target Red card, which is a credit/debit card that you use when purchasing items and you will get 5% discount towards your completed purchase.  As an avid shopper, the 5% discount comes a long way for savings.

Keep this in mind you will never ever stick with that Target shopping list so might as well not even have a list and enjoy the shopping experience that is offered. Target creates an experience to shop more than you anticipate and return sooner than you think.

Source:

Leinbach-Reyhle, N. (2014, August 28). How Target stands out among its discount store competitors.Retrieved from Forbes website: http://www.forbes.com/sites/nicoleleinbachreyhle/2014/08/28/target-shopping/#2412768969c7